Beer Coasters Will Drive Visitors To You

If you want more traffic on your beer label’s site, the simple, beneficial and well-accepted beer coaster may be the answer! A recent German market survey explains the beer mat as one of the customers’ preferred forms of advertising.

Your clients come across a beer mat in their complimentary time in a relaxed environment where their attention will be drawn to the mat on the table. If you have actually joined the growing number of companies purchasing advertising area on the beer house page you will see how beer mats or beer mats drive up the traffic count. You can make custom labels, mats here:

  • personalized bottle caps

  • custom metal bar signs

  • custom beer can

 

The next action is getting your beer mats under the noses of your target audience. Of course it is typical practice to provide beer mats to the brew pubs, dining establishments and clubs that offer your beer.

Besides making beer mats available at your cubicle, wander the crowds at beer festivals providing coasters as you go. Contact sporting events and regional fairs using beer gardens– you will supply their beer mats! When your business sponsors or provides drinks for a charity or special event, include beer mats in your handout goody bag.

Contests are an interactive way of drawing in attention to your coaster and on to your website. Along with your logo and business name, ‘Win A Pub Crawl In LA’ makes sure to get attention! Add an arrow or ‘turn over mat to find out how’ and utilize the flip side to ask the consumer to visit your site for information.

Contest marketing on mats is perfect for distribution at occasions and celebrations. Attend with a display screen table and a computer system with your website running so people can get in and sign up with the enjoyable immediately. Signs will trigger those present to take a look at the coaster and visit your site.

Coasters are collectible. A basic Internet search shows their popularity. Including your brewing company’s site address on unique collection editions, lottery or voucher projects, and so on, will enhance the mat’s value for beer lovers and coaster collectors.

Remember, beer coasters might not be safe and clean but they’re portable. Very few clients take home a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster!

If you want more traffic on your beer label’s website, the simple, well-accepted and beneficial beer mat might be the response! If you have actually joined the growing number of business buying advertising space on the beer home page you will see how beer mats or beer mats drive up the traffic count.

Of course it is common practice to supply beer coasters to the brew pubs, restaurants and clubs that offer your beer. Making beer coasters available at your booth, roam the crowds at beer celebrations providing out coasters as you go. Contact sporting occasions and regional fairs providing beer gardens– you will provide their beer mats!

What Makes a Hoyer Lift Sling Essential for Safe Transfers?

What Makes a Hoyer Lift Sling Essential for Safe Transfers?

A Hoyer lift sling is one of the most important tools for safe patient transfers. Whether in hospitals, nursing homes, or private residences, a patient lift sling ensures that individuals with limited mobility can be moved securely from one place to another. From full body slings with head support to U-slings with commode openings, slings are designed to meet different mobility needs while easing the workload for caregivers. 

At Reliable Ramps, we provide solutions that focus on safety, comfort, and long-term reliability, helping both patients and caregivers experience safer and more dignified transfers. Understanding the different types of Hoyer lift slings and how to select the right one is key to ensuring safety, comfort, and dignity for the patient or resident.

What Is a Hoyer Lift Sling?

A hoyer lift sling is a fabric harness that attaches to a hoyer lift or patient lift using hooks or straps. It cradles the patient in a seated or supine position to provide full support during a transfer to a chair, wheelchair, recliner, or bed.

Sling Design

Slings are made of polyester, nylon, or mesh, and may include padding for extra comfort. Some slings are made of mesh to allow bathing or toileting, while solid fabric slings provide durability for everyday use.

Different Types of Hoyer Lift Slings

Choosing the right sling depends on the intended use and the mobility level of the patient. Slings are available in different sizes and styles to fit specific needs.

Full-Body Slings

A full body sling supports the entire body, including the lower back and thighs. Some slings are available with or without head support, and many can be used for bariatric patients up to 450 lb. A full-body sling is ideal for transfers where the patient is in a supine position or has little trunk control.

U-Slings

A U-sling or u-shaped sling is easy to place and remove when a patient is in a sitting position. These are especially helpful when transferring to a wheelchair or recliner. Many include a commode cutout or commode opening for hygiene needs.

Hygiene and Toileting Slings

Toileting slings feature special cutouts that make dressing, bathing, or toileting easier while maintaining safe support. These slings are ideal for patients who require frequent hygiene care.

Cradle Divided Leg Slings

A cradle divided leg sling allows the caregiver to position the thigh straps separately for maximum comfort. These slings help reduce pressure on the lower back and are often chosen for safe patient repositioning.

Key Features to Look For in a Lift Sling

Not all slings are designed the same. Selecting the correct model ensures both patient safety and caregiver efficiency.

Material Options

  • Mesh: Breathable and quick-drying, perfect when the sling will allow bathing.
  • Polyester or Nylon: Strong and durable, suitable for long-term daily use.
  • Disposable Slings: Useful for multiple patients in medical settings where infection control is critical.

Support and Comfort

Some slings feature pads for extra cushioning, while others are more lightweight for easy repositioning. A sling makes transfers safer by distributing pressure evenly across the seat, lower back, and thigh areas.

Weight Capacity

Always check the weight capacity of the sling. Models vary widely, with some bariatric slings supporting 450 lb or more.

Sling Types for Intended Use

  • Sit to stand slings: For partial mobility patients who can bear some weight.
  • Repositioning slings: For moving patients in bed or adjusting them without assistance.
  • Hygiene slings: With commode openings for toileting.

Benefits of Using a Hoyer Lift Sling

The hoyer lift sling is not just a convenience—it’s a necessity for safe and efficient patient transfer.

Safety and Stability

Using a patient sling reduces the risk of injury to both the patient and the caregiver. Slings are designed to keep the patient in a seated or supine position without slipping.

Versatility in Care

Slings come in a wide range of designs, sizes, and sling types, making them adaptable to many environments, including hospitals, nursing facilities, and homes.

Comfort and Dignity

An appropriate sling ensures the patient feels supported in every sitting position. Options like hygiene slings and commode slings maintain dignity during personal care routines.

Reduced Caregiver Strain

The lift sling transfers most of the physical workload from the caregiver to the patient lift, reducing the risk of back injuries and fatigue.

Safety Tips for Using a Patient Lift Sling

To ensure the safe patient transfer, follow these guidelines when using a hoyer lift sling.

Check Sling Condition

Always make sure that the sling is free of tears or frayed straps before use. Slings feature reinforced stitching to increase safety, but damaged slings should be replaced immediately.

Positioning

Ensure the sling is placed evenly under the patient, with the seat, lower back, and thigh areas supported.

Strap Security

Verify that every strap is securely attached to the patient lift hooks. Loose straps can compromise safety.

Training

Caregivers should be trained on different sling types and choosing a lift to ensure proper and safe use.

Looking for Safe and Reliable Solutions? Contact Reliable Ramps

At Reliable Ramps, we understand the importance of safety, comfort, and durability in every transfer. Our products are designed with flexibility and longevity in mind, ensuring they meet the diverse needs of patients, residents, and caregivers.

We specialize in modular systems with customizable platform sizes and configurations that adapt to your site’s unique requirements. This ensures that our accessibility solutions fit seamlessly into any application.

Call us now for a free quote at 888-307-1839, or click here to fill out a Custom Solutions Request. Our Reliable Team will reach out to help you get started.

Why Choose Reliable Ramps?

  • Complies with IBC, NBC, CABO, OSH, Florida SREF, Texas TAS, ANSI, ADA
  • Backed by a 10-Year Warranty
  • Easy to assemble with little to no maintenance
  • Built for durability and weather resistance
  • Designed to meet the ADA standard 1:12 slope
  • Non-combustible for added safety

Slings offer versatility, and at Reliable Ramps, our accessibility solutions match that same level of adaptability. Trust us to provide the support you need for safe patient transfers and lasting accessibility.

Reliable Ramps

888-307-1839

https://reliableramps.com/

Fractional CMO: Driving Growth with a Smart Digital Marketing Strategy

In today’s fast-paced and digitally driven marketplace, many businesses—especially startups and small to medium enterprises—are turning to a fractional CMO to lead their marketing functions with expertise and flexibility. A fractional CMO provides executive-level strategy on a part-time or contract basis, helping organizations hone their brand, optimize resources, and steer growth without carrying the full cost of a full-time chief marketing officer. 

What Does a Fractional CMO Do?

A fractional CMO steps into many of the key responsibilities of a full-time CMO, but with agility and focus that suits evolving or constrained organizational needs. Typical duties include:

Strategic planning & marketing roadmap: Creating a comprehensive plan aligned with business goals, timelines, and budgets

Brand positioning & messaging: Clarifying how your brand is perceived in the market and differentiating from competitors 

Digital marketing oversight: Guiding execution across SEO, PPC, social media, content, email, and paid media

Marketing operations & alignment: Coordinating between internal teams and external agencies to streamline execution

Data, analytics & optimization: Measuring KPI performance, iterating campaigns, and optimizing return on marketing spend

Team mentorship & capacity building: Coaching internal staff or helping recruit talent to scale the marketing function

Because this role sits at a senior level, a fractional CMO works closely with company leadership (e.g. CEO, CFO) to ensure marketing is tightly integrated with overall business strategy. 

Why Hire a Fractional CMO?

Here are several advantages that make a fractional CMO an attractive option:

Cost efficiency
Instead of paying a full salary + benefits for a full-time CMO, you gain access to high-level strategic talent for a fraction of the cost. 

Flexibility & scalability
You can scale engagement up or down depending on your needs—say, heavier involvement during a launch, lighter oversight during maintenance periods. 

Fresh vantage point
Because fractional CMOs often work across industries, they bring fresh insights, benchmarking, and best practices that internal teams may overlook. 

Faster ramp-up
Experienced fractional CMOs can often diagnose challenges, define strategy, and begin implementation quickly—jump-starting marketing direction in weeks rather than months.

Reduced risk
Engaging fractional leadership gives you a way to “test the waters” before committing to a full-time hire, with less long-term risk.

Embedding Digital Marketing Strategy

At the heart of an effective fractional CMO’s mandate is crafting a digital marketing strategy that spans multiple channels and aligns with overarching business goals. This is no piecemeal tactic approach. Instead, the fractional CMO:

Defines key audience segments and customer journeys

Determines which digital channels (SEO, paid search, social, email, content, influencer, affiliate) to prioritize

Sets budget allocations and performance targets

Establishes a measurement framework, dashboards, and reporting cadence

Integrates offline and online touchpoints for seamless experience

Because digital is often the main battleground for visibility and conversion, the fractional CMO’s direction here ensures that marketing efforts are coordinated, data-driven, and scalable.

When Does It Make Sense?

You might consider hiring a fractional CMO if:

Your business is growing but you can’t yet justify a full-time CMO

You’re launching a new product, entering new markets, or rebranding

Your marketing efforts lack focus, consistency, or measurable results

You need strategic leadership but want to preserve financial and organizational flexibility

A fractional CMO can transform your marketing from ad-hoc initiatives into a structured, goal-oriented engine for growth—especially when paired with a strong digital marketing strategy. If your business is ready to elevate its marketing architecture and gain access to strategic leadership without long-term burdens, check out WebFusion360 for guidance, services, and fractional marketing leadership support.

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